What attitude does the author hold for advertising?
A. Negative.
B. Positive.
C. Ridiculous.
D. Not stated.
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Methods of getting enough sleep______.
A. vary between men and women
B. are the same for everybody
C. will vary according to the person
D. should be based on your job
The author thinks that the well-known TV personality is______.
A. very precise in passing his judgment on advertising
B. interested in nothing but the buyer's attention
C. correct in telling the difference between persuasion and information
D. obviously partial in his views on advertising
According to the article, being unable to sleep______.
A. affects young children the most
B. will affect everybody at some time
C. is worse for those who have relaxing lives
D. is likely to ruin people' life
And perhaps most important of all, advertising provides a guarantee of reasonable value in the products and services you buy. Apart from the fact that twenty-seven Acts of Parliament govern the terms of advertising, no regular advertiser dare promote a product that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for mercifully the public has the good sense not to by the inferior article more than once. If you see an article consistently advised, it is the surest proof I know that the article does what is claimed for it, and that it represents good value.
Advertising does more for the material benefit of the community than any other force I can think of.
There is one more point I feel I ought to touch on. Recently I heard a well-known television personality declare that he was against advertising because it persuades rather than informs. He was drawing excessively fine distinctions. Of course advertising seeks to persuade.
If its message were confined merely to information—and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the color of a shirt is subtly persuasive—advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television personality wants.
By the first sentence of the passage the author means that______.
A. he is firmly familiar with the cost of advertising
B. everybody know well that advertising is money consuming
C. advertising costs money like everything else
D. it is worthwhile to spend money on advertising