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A Brief History of CokeNowadays, Coca-Cola’s trademark is well known around the world and its products average a staggering 400 million servings per day in more than 155 countries. According to legend, it began in a three-legged kettle in the back yard of Atlanta pharmacist Dr. John Styth Permberton who carried a jug of his concoction down the street to Jacob’s Pharmacyy where it was sold at the soda fountain for 5 cents a glass. Frank Robinson, Pemberton’s partner and bookkeeper thought two "C"s would look good in advertising and wrote "Coca-Cola" in the flowering script so famous today.It is significant that Permberton spent almost twice as much money on advertising during the first years of operation as he made in profits, for the growth of Coke’s popularity is as much due to the advertising and marketing strategy as it is to the quality of its product. By continually monitoring changes in consumer attitudes and behaviour, the Coca-Cola Co. has become a widely recognized leader in advertising.Pemberton could not foresee the greatest future awaiting his soft drink and sold out. Asa Griggs Candler bought the business and organized the Coca-Cola Co. into a Georgia corporation. In 1893, he registered Co ca-Cola as a trademark.Under Candler’s leadership, the company began to grow quickly. In order to instigate a demand for the product, he spent heavily on advertising. Signs were put up from coast and appeared on calendars, serving trays and other merchandising items, urging people to drink Coke. Candler’s campaign paid off.Candler was a creative talent at advertising, but showed little imagination in understanding Coke’s marketing potential. In 1899, he sold the right to bottle Coke throughout most of the United State for $1, which he never bothered to collect. Candler saw Coke primarily as a soda-fountain drink. But two far-sighted businessmen from Chattanooga, Tennessee, Benjamin Franklin Thomas and Joseph Brown Whitehead, understood the potential, and, for the unpaid dollar, bought a franchise that became worth millions.Their agreement with Candler began the franchising bottling system that still remains the foundation of the Co ca-Cola Co.’s soft drink operations. Thomas and Whitehead sold the rights to bottle Coke to franchisers in every part of the country in return for the bottler’s agreement to invest in the necessary resources and effort to make the franchise a success. During the following decade, 779 bottling plants went into operation.In the early 20th century, Coke blazed the advertising trail, developing innovative concepts that became accepted practices in the filed. One of the most effective was the distribution and redemption of complimentary tickets, entitling the holder to a glass of free Coke at the soda fountain of a dispenser. All of the following were the company’s successful examples of advertising except that （）.
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A Brief History of CokeNowadays, Coca-Cola’s trademark is well known around the world and its products average a staggering 400 million servings per day in more than 155 countries. According to legend, it began in a three-legged kettle in the back yard of Atlanta pharmacist Dr. John Styth Permberton who carried a jug of his concoction down the street to Jacob’s Pharmacyy where it was sold at the soda fountain for 5 cents a glass. Frank Robinson, Pemberton’s partner and bookkeeper thought two "C"s would look good in advertising and wrote "Coca-Cola" in the flowering script so famous today.It is significant that Permberton spent almost twice as much money on advertising during the first years of operation as he made in profits, for the growth of Coke’s popularity is as much due to the advertising and marketing strategy as it is to the quality of its product. By continually monitoring changes in consumer attitudes and behaviour, the Coca-Cola Co. has become a widely recognized leader in advertising.Pemberton could not foresee the greatest future awaiting his soft drink and sold out. Asa Griggs Candler bought the business and organized the Coca-Cola Co. into a Georgia corporation. In 1893, he registered Co ca-Cola as a trademark.Under Candler’s leadership, the company began to grow quickly. In order to instigate a demand for the product, he spent heavily on advertising. Signs were put up from coast and appeared on calendars, serving trays and other merchandising items, urging people to drink Coke. Candler’s campaign paid off.Candler was a creative talent at advertising, but showed little imagination in understanding Coke’s marketing potential. In 1899, he sold the right to bottle Coke throughout most of the United State for $1, which he never bothered to collect. Candler saw Coke primarily as a soda-fountain drink. But two far-sighted businessmen from Chattanooga, Tennessee, Benjamin Franklin Thomas and Joseph Brown Whitehead, understood the potential, and, for the unpaid dollar, bought a franchise that became worth millions.Their agreement with Candler began the franchising bottling system that still remains the foundation of the Co ca-Cola Co.’s soft drink operations. Thomas and Whitehead sold the rights to bottle Coke to franchisers in every part of the country in return for the bottler’s agreement to invest in the necessary resources and effort to make the franchise a success. During the following decade, 779 bottling plants went into operation.In the early 20th century, Coke blazed the advertising trail, developing innovative concepts that became accepted practices in the filed. One of the most effective was the distribution and redemption of complimentary tickets, entitling the holder to a glass of free Coke at the soda fountain of a dispenser. John Styth Pemberton and Asa Griggs Candler were alike in the respect that both of them （）.
Investment Analysts WantedA Fund Management and subsidiary of a prestigious Investment Bankseeks bright young Investment Analysts to augment its rapidly expanding research34. department. Our client is a top US institution with significant funds under35. management from world-wide. Increasingly it is seeking to manage the European36. component of its portfolio from London. This has been let to an impressive rise in37. its profile in European markets. The Bank is looking for talented and ambitious38. Investment Analysts to form a new specialist research team. Investment Analysts39. who perform rigorous and detailed investigation into companies and securities40. before making recommendations to those Fund Managers. Ideally, you will have41. excellent academic credentials and a solid professional with grounding in42. analytical techniques. Particularly useful would be training in an accountancy.43. an MBA or a legal qualification. Excellent communication in skills are required. For an initial,44. confidential conversation contact45. the Bank’s Personnel Manager directly. 38（）
Have a Successful InterviewThe aim of a job interview is to establish whether you are likely to do well in a particular job in a specific organization. This is not only a matter of having the necessary technical knowledge and skills. You must also have the motivation, the ability to adapt to new ways of working and to a new work environment, and the personality to do the job and fit into a new team. The ability to cope with stress and get on with people is essential. These include getting on with people, oral and written communication, team working, problem solving and good time management.Most people think that interviewers know what they are looking for and will recognise it when they see it. (8) . This applies to recruiters as much as anyone else. In fact, a former head of selection at one big firm used to say that "some interviewers are so poor that they would do better to rely on chance."In companies which recognise this, various methods are used to try to find the right person. (9) . Research has shown that this approach is more reliable than the ordinary job interview, though not as effective as using personality tests or assessment centres.In a structured interview the interviewer groups the qualities listed in the job specification under various headings. There are two well-established structures for this: the National Institute of Industrial Psychology’s Seven-Point Plan and the Five-Fold Grading System. Both these systems cover factors such as physical appearance, qualifications, general intelligence, motivation and previous experience. (10) .However, they should not give equal weight to each one. Some factors are more important in one job than an other. For example, physical appearance and manner will be more important in a sales position than in a re searcher who works behind the scenes. It is also a fact that the impact the candidate makes in the first three or four minutes of an interview is of major importance. (11) . A decision not to hire is often made during those first few minutes.It is not always possible to tell whether structured interview techniques are being used if interviewers ask questions systematically, using some kind of checklist, and occasionally make a brief note, they probably are. On the other hand, if the interviewer goes through your application form to confirm what you have al ready said, or asks irrelevant questions, or jumps from one topic to another, the interview is unlikely to be structured. Before you attend any interview, look again at the job description and the personal specification. (12) . If you already have a mental list of the key points that you need to mention, you are unlikely to waste time giving irrelevant information or to omit important points in your favour. 11（）
Tuesday 5 NovemberTasks1 Ask Dr. Rae to network computers in the (1) Division.Then (2) group.2 Make appointment with (3) on Friday at 11:30 a. m.3 Book (4) for this evening. 4（）
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