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In recent years, Israeli consumers have grown more demanding as they’ve become wealthier and more worldly-wise. Foreign travel is a national passion; this summer alone, one in 10 citizens will go abroad. Exposed to higher standards of service elsewhere, Israelis are returning home expecting the same. American firms have also begun arriving in large numbers. Chains such as KFC, McDonald’s and Pizza Hut are setting a new standard of customer service, using strict employee training and constant monitoring to ensure the friendliness of frontline staff. Even the American habit of telling departing customers to "Have a nice day" has caught on all over Israel. "Nobody wakes up in the morning and says, ’Let’s be nicer, ’" says Itsik Cohen, director of a consulting firm. "Nothing happens without competition. " Privatization, or the threat of it, is a motivation as well. Monopolies (垄断者) that until recently have been free to take their customers for granted now fear what Michael Perry, a marketing professor, calls "the revengeful (报复的) consumer. " When the government opened up competition with Bezaq, the phone company, its international branch lost 40% of its market share, even while offering competitive rates. Says Perry, "People wanted revenge for all the years of bad service. " The electric company, whose monopoly may be short-lived, has suddenly stopped requiring users to wait half a day for a repairman. Now, appointments are scheduled to the half-hour. The graceless ElAl Airlines, which is already at auction (拍卖), has retrained its employees to emphasize service and is boasting about the results in an ad campaign with the slogan, "You can feel the change in the air. " For the first time, praise outnumbers complaints on customer survey sheets. It may be inferred from the passage that______.

A. customer service in Israel is now improving
B. wealthy Israeli customers are hard to please
C. the tourist industry has brought chain stores to Israel
D. Israeli customers prefer foreign products to domestic ones

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Questions 1 to 5 are based on an interview. At the end of the interview you will be given 10 seconds to answer each of the following five questions. Now listen to the interview. According to Jim Thayer, you absolutely lose your freedom ______.

A. when you go to work for a small business that is non-union
B. when you are able to negotiate one-to-one
C. when you become a captive to any big organization
D. when you become a captive to any small business

职业责任指的是社会对个人、对他人在本职业范围内应当承担的任务。( )

A. 对
B. 错

Like many of my generation, I have a weakness for hero worship. At some point, however, we all question our heroes and our need for them. This leads us to ask: What is a hero Despite immense differences in cultures, heroes around the world generally share a number of characteristics that instruct and inspire people. A hero does something worth talking about. A hero has a story of adventure to tell and a community who will listen. But a few does beyond mere fame. Heroes serve powers or principles larger than themselves. Like high-voltage transformers, heroes take the energy of higher powers and step it down so that it can be used by ordinary people. The hero lives a life worthy of imitation. Those who imitate a genuine, a hero experience life with new depth, enthusiasm, and meaning. A sure test for would-be heroes is what or whom do they serve What are they willing to live and die for If the answer or evidence suggests they serve only their own fame, they may be famous persons but not heroes. Madonna and Michael Jackson are famous, but who would claim that their fans find life more abundant Heroes are catalysts (催化剂) for change. They have a vision from the mountaintop. They have the skill and the charm to move the masses. They create new possibilities. Without Gandhi, India might still be part of the British Empire. Without Rosa Parks and Martin Luther King, Jr. , we might still have segregated (隔离的) buses, restaurants, and parks. It may be possible for large-scale change to occur without leaders with magnetic personalities, but the pace of change would be slow, the vision uncertain, and the committee meetings endless. Gandhi and Martin Luther King are typical examples of outstanding leaders who______.

A. are good at demonstrating their charming characters
B. can move the masses with their forceful speeches
C. are capable of meeting all challenges and hardships
D. can provide an answer to the problems of their people

While in America the trend started as a reaction to the economic decline—after the mass redundancies caused by downsizing in the late 1 980s—and is still linked to the politics of thrift,in Britain,at least among the middle-class down-shifters of my acquaintance, we have different reasons for seeking to simplify our lives. For the women of my generation who were urged to keep juggling through the 1980s, downshifting in the mid-’90s is not SO much a search for the mythical good life—growing your own organic vegetables,and risking turning into one—as a personal recognition of your limitations.

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