题目内容
DBad news sells. If it bleeds, it leads. No news is good news, and good news is no news. Those are the classic rules for the evening broadcasts and the morning papers. But now that information is being spread and monitored(监控) in different ways, researchers are discovering new rules. By tracking people’s e-mails and online posts, scientists have found that good news can spread faster and farther than disasters and sob stories.“The ‘if it bleeds’ rule works for mass media,” says Jonah Berger, a scholar at the University of Pennsylvania. “They want your eyeballs and don’t care how you’re feeling. But when you share a story with your friends, you care a lot more how they react. You don’t want them to think of you as a Debbie Downer.”Researchers analyzing word-of-mouth communication—e-mails, Web posts and reviews, face-to-face conversations—found that it tended to be more positive than negative(消极的), but that didn’t necessarily mean people preferred positive news. Was positive news shared more often simply because people experienced more good things than bad things? To test for that possibility, Dr. Berger looked at how people spread a particular set of news stories: thousands of articles on The New York Times’ website. He and a Penn colleague analyzed the “most e-mailed” list for six months. One of his first findings was that articles in the science section were much more likely to make the list than non-science articles. He found that science amazed Times’ readers and made them want to share this positive feeling with others.Readers also tended to share articles that were exciting or funny, or that inspired negative feelings like anger or anxiety, but not articles that left them merely sad. They needed to be aroused(激发) one way or the other, and they preferred good news to bad. The more positive an article, the more likely it was to be shared, as Dr. Berger explains in his new book, “Contagious: Why Things Catch On.” What can be a suitable title for the text?（）
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根据短文内容，从短文后的选项中选出能填入空白处的最佳选项，选项中有两项为多余选项。Secret codes (密码)keep messages private。Banks, companies, and government agencies use secret codes in doing business, especially when information is sent by computer.People have used secret codes for thousands of years. 36 Code breaking never lags(落后) far behind code making. The science of creating and reading coded messages is called cryptography.There are three main types of cryptography. 37 For example, the first letters of “My elephant eats too many eels” Spell out the hidden message “Meet me.”38 You might represent each letter with a number, For example, Let’s number the letters of the alphabet, in order, from 1 to 26. If we substitute a number for each letter, the message “Meet me” would read “13 5 20 13 5.”A code uses symbols to replace words, phrases, or sentences. To read the message of a real code, you must have a code book. 39 For example, ”bridge“ might stand for “meet” and “out” might stand for “me.” The message “bridge out” would actually mean “Meet me.” 40 However, it is also hard to keep a code book secret for long. So codes must be changed frequently. 40（）
阅读下面材料，在空白处填入适当的内容（1个单词）或括号内单词的正确形式。Chengdu has dozens of new millionaires, Asia’s biggest building, and fancy new hotels. But for tourists like me, pandas are its top（61）(attract).So it was a great honour to be invited backstage at the not-for-profit Panda Base, where ticket money helps pay for research, I（62）（arrow）to get up close to these cute animals at the 600-acre centre. From tomorrow, I will be their UK ambassador. The title will be（63）(official) given to me at a ceremony in London.But my connection with pandas goes back （64）my days on a TV show in the mid-1980s,（65）I was the first Western TV reporter（66）(permit) to film a special unit caring for pandas rescued from starvation in the wild. My ambassadorial duties will include（67）(introduce) British visitors to the 120-plus pandas at Chengdu and others at a research in the misty mountains of Bifengxia.On mu recent visit, I help a lively three-month-old twin that had been rejected by（68）(it) mother. The nursery team switches him every few（69）(day) with his sister so that while one is being bottle-fed,（70）other is with mum-she never suspects. 67（）
阅读下面材料，在空白处填入适当的内容（1个单词）或括号内单词的正确形式。Chengdu has dozens of new millionaires, Asia’s biggest building, and fancy new hotels. But for tourists like me, pandas are its top（61）(attract).So it was a great honour to be invited backstage at the not-for-profit Panda Base, where ticket money helps pay for research, I（62）（arrow）to get up close to these cute animals at the 600-acre centre. From tomorrow, I will be their UK ambassador. The title will be（63）(official) given to me at a ceremony in London.But my connection with pandas goes back （64）my days on a TV show in the mid-1980s,（65）I was the first Western TV reporter（66）(permit) to film a special unit caring for pandas rescued from starvation in the wild. My ambassadorial duties will include（67）(introduce) British visitors to the 120-plus pandas at Chengdu and others at a research in the misty mountains of Bifengxia.On mu recent visit, I help a lively three-month-old twin that had been rejected by（68）(it) mother. The nursery team switches him every few（69）(day) with his sister so that while one is being bottle-fed,（70）other is with mum-she never suspects. 69（）
听下面5段对话，每段对话后有一个小题。从题中所给的A、B、C三个选项中选出最佳选项，并标在试卷的相应位置。听完每段对话后，你都有10秒钟的时间来回答有关小题和阅读下一小题。每段对话仅读一遍。例：How much is the shirt?A.£19.15B.£9.18C.£9.15答案是C。（听力内容暂无） How will the woman get back from the railway station?（）
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