Decide which of the choices given below would best complete the passage if inserted in the corresponding blanks. Mark the best choice for each blank on your ANSWER SHEET. A scientist who wants to predict the way in which consumers will spend their money must study consumer behavior. He must obtain (31) both on resources of consumers and on the motives that (32) to encourage or discourage money spending. If an (33) were asked which of three groups borrow most—people with rising incomes, (34) incomes, or declining incomes—he would (35) answer: those with declining incomes. Actually, in the past, the answer was: people with rising incomes. People with declining incomes were next and people with stable incomes borrowed the (36) . This shows us that traditional (37) about earning and spending are not always (38) . Another traditional assumption is that if people who have money expect prices to go up, they will (39) to buy. If they expect prices to go down, they will postpone buying. (40) research surveys have shown that this is not always (41) The expectations of price increases may not stimulate buying. One (42) attitude was expressed by the wife of a mechanic at a time of rising prices. Her family had been planning to buy a new car but they postponed this purchase. (43) , the rise in prices that has already taken place may be resented and buyer’s resistance may be evoked. The (44) mentioned above was carried out in America. Investigations (45) at the same time in Great Britain, however, yielded results that were more (46) traditional assumptions about saving and spending patterns. The condition most contributive to spending (47) to be price stability. If prices have been stable and people consider that they are (48) , they are likely to buy. Thus, it appears that the common (49) policy of maintaining stable prices is based on a correct understanding of (50) psychology.
A. consumer
B. client
C. customer
D. buyer