超星 - 平台第三次作业

单选题

Which of the following is NOT included in marketing?

A. Competitor analysis.
B. Customer survey.
C. Investment attraction.
D. Product promotion.

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单选题

________ is used to evaluate a company’s competitive position by assessing its internal and external factors, as well as current and future potential.

A. Promotion.
B. SWOT analysis
C. 4P theory.
D. Content marketing.

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单选题

Which of the following statement about 4P theory is TRUE?

A. 4P theory has evolved into more Psin many marketing occasions.
B. 4P theory was proposed from the customers’ perspective.
C. 4P theory can solve all the problems in marketing.
D. 4P theory is already outdated now.

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单选题

How is a marketing survey expected to be conducted?①Developing the research plan;②Defining the problem and research objective;③Implementing the research plan;④Interpreting and reporting the findings.

A. ②③④①
B. ①②③④
C. ①③②④
D. ②①③④

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单选题

Among the four elementsof the 4P’s of Marketing Mix, _________focuses on creating the awareness and persuading the customers to initiate the purchase.

A. Product
B. Price
C. Place
D. Promotion

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